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Sports + Fitness Case Study

National Sports Retailer Adds $1.7M in Incremental Revenue with One Minty Campaign

Excerpt

After running a Minty campaign for a few months, this leading national sporting goods retailer had strong online sales, but faced a critical question: "Would these shoppers have purchased anyway if SafeOpt didn't email them?"

This national sports retailer partnered with Minty and ran a controlled incrementality test to measure real impact.