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Firearms Case Study

Natchez + Minty: Targeting Hard-to-Reach Shoppers to Drive Incremental Sales and Higher AOV

Minty has consistently outperformed every other channel when it comes to converting the shoppers who typically don't move through our funnel. We've seen higher AOV, stronger conversion rates, and a much lower cost of acquisition, all while scaling results. Nearly 50% of Minty conversions come from first-time customers, and those shoppers are becoming some of our most valuable buyers, returning 2 to 5 times a year with higher AOV on each visit. Minty has become an essential part of how we engage new and existing customers and drive repeat purchases.

--Matt Midthun

Owner of Deep Creek Media, Representing Natchez Shooting + Outdoor