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Partnerships Case Study

How Minty's Cashback Boost Drove a +75% Lift in Click-to-Sale Rates

Excerpt

Retailers using Minty already see exceptional reach and performance, but many wanted a way to push their results even further. With the majority of shoppers leaving without purchasing, brands were looking for a smarter way to boost conversion efficiency without adding cost or operational lift.

Minty's Cashback Boost was designed to do exactly that. By layering a tailored cashback reward directly into Minty emails, shoppers receive an extra nudge at the moment it matters most; leading to stronger engagement and higher conversion rates.